OPI Debuts Pop-Up in NYC
For two days in September, we decided to take over Greenwich Village and bring a burst of color to New York City. On the 12th and 13th, we transformed a storefront into a mecca for the #OPIObsessed, and used it as a platform to not only interact with fans and influencers but to also spread our message of “Color Is The Answer” throughout the Empire State.
In a partnership with Amazon, we created an environment that let individuals be fully immersed in all things color. OPI products were on display everywhere, with special areas highlighting our latest collections: Peru, Metamorphosis, and Infinite Shine Fan Favorite shades.
OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann spoke about OPI’s first ever pop-up, saying, “Color is everything. It can change our mood, it can enhance an experience, evoke a feeling – and we can’t wait to bring that to life with this colorful funhouse. From seeing our newest colors and collections up close to taking in the sets and art, this was a must visit and must ‘gram OPI shop, unlike anything we’ve done before.”
During the evening of September 12th, we brought in 20 special needs teachers who worked in surrounding schools to bring a little color into the lives of these hard-working and dedicated educators. OPI treated them to a full makeover and gift bags, complemented by champagne because of course, they deserved a toast.
“When I think about OPI, I think of a tried and true brand that stays on and doesn’t chip!”
“It’s me and my friends’ preferred nail polish brand. The colors are iconic!”
“I love the variety of shades and the shade-matching system OPI has with its gel and polish.”
“I love the Infinite Shine line. It’s shiny, long-lasting and I can still paint my nails at home.”
Our first OPI pop up shop was a success, and a worthwhile milestone in our ongoing goal to spread the story of Color Is The Answer around the world. Keep checking in with us, our next pop up might just be in your neighborhood! Don’t forget to tag us on social media whenever you post a pic of your nails looking great in your favorite shade!