In recent months, it seems practically every calendar day marks a new celebratory happening. Take unassuming January 15th. It was not just a Friday, it was "National Strawberry Ice Cream Day". And look at chilly, but generally uneventful February 3rd - it now marks a formal commemoration of carrot cake, (i.e. National Carrot Cake Day.)
Our take away from this new cultural trend? There is never an inopportune moment to celebrate noteworthy indulgences!