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MAR 2023

OPI Brand Guidelines

We’re excited to announce our OPI Brand Guidelines. Use this guidance when creating all OPI brand assets going forward. We ask that you follow these guidelines and that you do not modify or alter any assets or copy to ensure brand consistency. These guidelines ensure we create a consistent look and feel, that over time, allows for instant recognition of the OPI Brand.

OPI.COM/BRAND will remain readily accessible for both internal and external stakeholders to access the content they need when they need it. We’ll continue to post our most recent versions of brand assets and guidelines for correct usage, so be sure to review this page regularly.

OPI Brand Visual Identity Guidelines

OPI Brand Tone of Voice

OPI Brand Visual Merchandising Guidelines

SUBMIT AN INQUIRY: For any questions regarding the implementation or rollout of the OPI Brand, please submit an inquiry:

SUBMIT AN INQUIRY

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