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It's Givinggg
Get your naughty n’ nice list covered with 14 new hues and must-have gift sets from our Terribly Nice collection.
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Press n' Sleigh
Nail Stocking stuffers or treat yourself with our beyond festive press-on sets.
Shop xPRESS/ON

Deck You Out
These holiday polishes know how to party. Do hue and join the fun in all the finishes.
Get Inspired

Legendary gel-like long-wear that goes on and on and...

Up to 11 Days of Wear

Gel-like Shine

Easy Application & Removal

Our award winning, vibrant formula that nails the salon look. *When used with a professional service.

Up to 7 Days of Wear*

Rich, Vibrant Color

300+ Shades

Our natural origin, vegan nail lacquer that's So. Damn. Flowerful.

Up to 7 Days of Wear

Vegan

Post-Consumer Recycled Materials


Press up in professional quality shades, effects, and designs in an instant.

14 Days of Wear

Instant Salon Mani

Vegan


Strengthens and protects nails with Tri-Flex Technology™. *When used as directed **Consumer tested with 108 people after using product for 7 days

95% Stronger Nails*

94% of Consumers said Nails Looked Improved.**

Biotin, Calcium, Vitamin A,C, E

Cover all your bases with unbeatable protection and shine.

Seals in Color

High-shine Finish

Protects Natural Nail

Soften, nourish, and smooooth hands and feet.

Nourish and Protect Skin

Fast Acting Formulas

Conditions Cuticles


Legit shine. Iconic color. A seriously long-lasting gel nail polish that brings the glossss.

Up to 3 Weeks of Wear

High-shine Finish

LED Cure

Our dipping powder formula with gel-like shine and weeks of wear.

Dries Fast

Durable Manicure

Stay-true Color

A sculptable, moldable, self-leveling system that delivers beautiful results.

Ultimate sculpting control

UV-protected, Color Lock™ Technology

Effortless application

Our latest drop is sickeningly sweet with shimmers, glitters, metallics, and crèmes.
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@roxanabenta

"Being part of such an amazing team is more than an opportunity, it is an honour to represent this amazing brand."
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