3 Tips to Drive Salon Revenue This Black Friday
Black Friday is around the corner and here are the tips from hair pros to ensure you can make the most out of THE busiest season of the year too!
1. GET YOUR SALON RETAIL-READY
Clear old stock to make way for new, by using festive packaging and gift wrap to enhance the feel of existing stock and entice purchase. We recommend promoting these offers and items on a blog and/or posts on your social media accounts. Make sure you are adding the educational and informative aspect of each item: why it works, what’s in it, how to use, who it’s good for.
2. BE SMART WITH CUSTOMER DISCOUNTS
It can be tempting to provide deeper discounts than your competitors, however, to create more income without damaging profit, make sure you think through all your customer deals and vouchers thoroughly and calculate how this could affect turnover in future months. To maximise salon visibility, make sure your salon is on our salon finder so clients can find you.
3. LOOK OUT FOR SUPPLIER OFFERS
Now that you have cleared your stock, take a look at what deals your suppliers are offering as you will be wanting to stock up. Look out for time-saving, convenient purchases that you might tend to invest in only when they are on sale. Keep out for our ongoing deals on salon must-haves.