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OPI Bubble Bath® Video

It's More than Colour. It's OPI.

Colour isn’t just something you wear. It's how you show up.

GET TO KNOW THE OPICONS

200+ iconic shades. Professional formulas. Endless effects. We give you the tools and the confidence, to express yourself. Our bottles are unmistakable, our shade names a little cheeky, and our obsession with colour? Legendary.

OPI Brand Campaign Video 2026

It's More than Colour. It's OPI.

Colour isn’t just something you wear. It's how you show up.

It all started in 1981, when we were a tiny dental supply company called Odontorium Products Inc. Then we realized dentures and acrylic nails shared the same chemistry, and decided nails were way more fun. The rest is polish history.

Suzi Weiss-Fischmann, Co-Founder & Original Nail-blazer

“OPI’s vision has always been to help you express who you are, and who you want to be.”

– Suzi Weiss-Fischmann, Co-Founder & Original Nail-blazer

OPI Milestones

100+ countries. Endless colour. Same mission: make the world (and every nail) a little more you. About OPI

OPI (a division of Wella Company) is for professionals, newbies, and at-home gurus. It’s for walking down the aisle and opening your own salon. Asking for a raise and taking a Bubble Bath. As the #1 nail salon brand worldwide, we are committed to providing unlimited shades and the highest quality products, artistry, and technique. From our award-winning colours to innovative effects, treatments, and devices, we give you the inspiration, you put the “I” in OPI. Meet Our Co-Founder Suzi Weiss-Fischmann An icon. A legend. A true NAILblazer. Suzi’s love of colour changed the way we express ourselves hand to toe. "In the 80s, people had no idea how empowering nail colour could be because the industry never told them. OPI set out to permanently change the message of nails and give everyone a vast array of colours worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.

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Color Wout Compromise

Color Wout Compromise

It's more than colour, it's vegan* and thoughtfully formulated** colour that nails performance.

It's More than Color. It's OPI.

FAQs

Got a Question? We're here to help with lots of answers in our frequently asked questions.

See all Wella Company Safety Data

Safety Data

Want more technical safety info? Find the safety data sheets for OPI products.