How to Talk to Clients About OPI’s Nature Strong
We could say the beauty landscape is changing, but let’s be real, it already has. Natural and clean products are no longer a nice-to-have in the industry, they are an expectation, and clients are becoming savvier and savvier in nail health.
What does that mean? They’re conscious of what ingredients go into their products, so it’s no surprise that this has become a global obsession that’s growing rapidly.
While many clients have made the switch to cleaner beauty, they have found that it comes at a cost–the products they know and love aren’t performing as well as their newer, fancier, natural versions, making them have to decide what’s more important: A polish that holds up? Or one that’s packed with quality ingredients?
Enter OPI’s Nature Strong. There’s a lot to know and a lot of questions you’re sure to get like, “Does it perform?” So, to help you talk, sell, and answer any burning questions your clients will have, we put together a handy guide with talking points.
“It’s natural origin and actually performs. Yes, really!”
“It’s the natural choice!”
Important note: be careful how you mix and match OPI’s Nature Strong with other products. One of our favourite tricks for squeezing out the last drop of lacquer is adding 1-2 drops of Lacquer Thinner to the bottle, however, do note that adding this product to any Nature Strong shade compromises the natural-origin % in the overall formula.
“It doesn’t take forever to dry.”
“It works well with nail art.”
Speaking of dry time, because it doesn’t take forever to set, you can offer clients that nail art they’re eyeing on Instagram.
“There’s no major odour.”
Want to know more?
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