Pro Tips
Revamp Your Salon Business in the New Year
As the new year unfolds, the focus shifts to personal resolutions, but how can we harness the 'new year, new me' spirit to reset our business mindset and make informed choices for the year ahead?
Belinda Price, OPI education manager and nail salon owner, explains her strategy: the importance of the 2C’s (Cash and Customers).
1. Boost profitability
To enhance profits, explore innovative approaches such as new booking systems and retail training, deep diving into treatment costings to ensure max profitability for the salon.
2. Prioritise customer comfort & safety
Work with great brands and business partner who provide education and support. Belinda’s salon is committed to the OPI 3-step system and understands the importance of using the matching OPI gel lamp.
3. Create a checklist for success
Review what works and what doesn’t and create your January business makeover list. Client surveys are also a valuable tool to gain insights and spark ideas.
4. Elevate your self-development goals
OPI provide a variety of education (via Zoom, digital or in-person) schedules. Belinda suggests looking at quieter months in your business last year and use that time to organise training. You can also look to diversify your retail offerings and explore additional services to your treatment menu.
5. Embrace competition and awards
Belinda is a great advocate of competing and entering awards, it gives you a base line for the standard of work you are currently achieving and assesses where improvements can be made. Not only that, but if you are successful, it adds to your credentials, and makes your skills and services more highly sought after.
Dates to note for OPI Education – see www.opieducationuk.com for all dates and locations
OPI GelColor Professional class, Hull & Dronfield – Monday 15th January
OPI Diamond Gel Professional class, Canterbury & Northumberland – Monday 22nd January
OPI Spring collection launch event, London – Monday 5th February
OPI Diamond Gel Professional class, London – Monday 19th February
OPI Powder Perfection Professional Class, West Midlands- Monday 26th February
