Amplify Melanated Voices: Tami Reed
As we continue to #AmplifyMelanatedVoices, we connected with award-winning content creator, Tami Reed @talkingwithtami on Instagram. She shared challenges while growing her business and gave insight into how she continues to be an industry leader today. From business advice to leading meaningful discussions, Tami gives us her perspective on diversity and inclusion in today’s industry.
OPI: As one of our industry leaders, what challenges have you faced getting to where you are now and what do you think the opportunities are for change?
TR: Some of my challenges have been growing my business as Black CEO and getting the same compensation as my white female counterparts when I have been able to offer a greater ROI for businesses. My traffic is higher in many cases, more social media engagement.
OPI: What strengths do you feel the nail industry has in terms of diversity and inclusion?
TR: Partnerships with Black influencers for product launches, sponsoring receptions, doing a naming challenge, etc.
OPI: What role do you think YOU can play in opening doors for others?
TR: Some may not know this, but a fun fact about me is that I was a licensed nail technician and nail salon owner for 10 years. So with that being said, I am often called on for mentoring, which I oblige. Also, I have been coaching and hosting social media/Influencer masterclasses for over 15 years.
OPI: What do you think nail color companies can do to lead the way for meaningful discussion and substantial change?
TR: Partner with ambassadors and influencers like myself when we're tapped for public speaking engagements. Offering discount codes for attendees for a specified period of time. Create a limited time only nail color that speaks to the current trends.
OPI: Share with us any people of color in our industry whose strengths and talent should be noticed - and tell us why - we’d love to spotlight them!
TR: I can't think of anyone offhand at this point in time, but if I come across anyone in the near future, I will let you know. Thanks so much for the opportunity!