OPI Professionals: How to Set Up an eCommerce Website

OPI Professionals: How to Set Up Your Own eCommerce Site
  • OPI Professionals: How to Set Up Your Own eCommerce Site

    With so many clients turning to online shopping experiences until they can safely return to salons, we know how important it can be to ensure your business is operating in the digital space. To aid in this process, we’ve put together a comprehensive guide to help support nail pros and salon owners set up an eCommerce website. It builds upon social media marketplaces and allows you to become fully integrated into the world of eCommerce --- a boost for business and an increase in income everyone will love.

    How to Make a Website:

    Ecwid is an online tool to help small businesses and business owners set up, maintain, and track their eCommerce sites. Head over to https://www.ecwid.com/ to learn more and get started for FREE. Ecwid links with websites, social accounts, Amazon stores, and in-person small businesses to help deliver tools and resources to get your eCommerce business up and running.

    Step 1: Ensure You Do the Pre-Work

    Before you begin with Ecwid, you’ll want to make sure you have the following in place and properly set up:

    • A PayPal account
    • Instagram/ Facebook business account(s)
    • Product images
    • Product descriptions
    • Product prices
    • Product details like weight for shipping costs

    Step 2: Set Up Your Store

    Create log-in details within the Ecwid account set-up process and add in additional details like salon name, address, country of operation, and any applicable currency preferences. If you do not already have a website, the set-up process will allow you to create a domain within the system for use in places like Instagram or Facebook. Personalize the account further with information on stock levels, shipping information, as well as how you will be paid for the goods which you’ll be selling.

    Step 3: Add Products to Your Store

    Add products to your Ecwid account by selecting CATALOGUE and then PRODUCTS. Include images, product descriptions, pricing, and any other necessary information to help clients understand what you are selling. You can preview the product page too before publishing to ensure accuracy. *Ecwid allows for a maximum of 10 top products inputted into the catalog under the free account set up.*

    When it comes to product offerings, consider creating DIY kits for clients for things like at-home manicures, at-home pedicures, gel and dip removal, or even color combinations to allow clients to play with shades or simple nail art looks. Additionally, if press-on, or pre-made, nails are something you’re able to create for clients until they can return to salons, many nail pros have had success with these types of product offerings.

    Step 4: Set Up Payments

    Select PAYMENTS from the Ecwid set up menu, and select which payment option is right for you, here is where the opportunity to link to an established PayPal account comes in. *Be sure to check which option is best for you and your business as transaction fees may occur with certain payment systems, for more information read T&Cs for more transparency.* Add in shipping details for your company preferences, and be sure to check with local government guidelines on shipping products and non-contact deliveries during COVID-19.

    Step 5: Complete Your Storefront

    Ensure customers and clients that land in your storefront are greeted with a welcoming headline to draw them in. Add additional images and details to help structure the site so that users can easily navigate and find what they need.

    Step 6: Link to Instagram

    Open your Instagram account and paste your new site domain into your account details for the website address.

    That’s it! Now you’re ready to start selling online in a safe and effective way. With news about this pandemic constantly updating, we encourage you to stay healthy and do what is best for you and the health of the community. Don’t hesitate to ask questions and share advice or tips on @OPI_Professionals head to our OPI Pro YouTube Channel for inspiration, and visit us online to review OPI protocol or try nail art techniques at www.opi.com/opi-professionals.

    Written by OPI -