Pro Tips: Maximizing Your Business During the Holiday Season
From regulars to special occasion clients, every nail technician knows the holiday season is the busiest time of the year. The key to surviving the holiday chaos is to have a plan that will help maximize your time and profit.
Pro Tip #1: Book & Confirm
Client requests to ‘pleaseeee’ squeeze them in before their holiday party is something every nail technician knows all too well. Start asking your clients ahead of time what they have planned for the holidays. Most people will travel home to be with their families, or will stay local to attend holiday gatherings with friends.
Generally, they have an idea when their big event or trip takes place and by proactively asking beforehand, you not only remind your clients to book in advance, but you also save yourself from the pressures of squeezing in a client last minute.
Pro Tip #2: Retail Convenience
Stock up on retail popular holiday shades for the last minute shopper. A client may forget someone on their holiday shopping list or need to pick up something for a party hostess or gift exchange. This is the perfect chance to have clients spread the love during the holiday season by sending a message in a bottle through OPI.
Retail items require no additional service time with a quick return on investment during the holiday season. Plus, they make the perfect stocking stuffer. Try these two holiday-ready gift packs:
Lacquer Duo Pack, $17.95 at Ulta.com - Promotional piece featuring Nail Lacquer duo pack in Adam said “It’s New Years, Eve” and Wanna Wrap?, plus 1 cosmetic bag.
Mini 4 Pack, $14.50 at Ulta.com - Promotional piece featuring 4 Mini Lacquers in Ornament to Be Together, Coal Mates, Holidazed Over You & My Wish List is You.
BONUS Pro Tip: Online booking sites are a great resource. Not only do they help organize your schedule but they also send automatic confirmations emails to your clients. Embrace new technologies and save time on your scheduling!