#StyleUP with Jawbone & OPI
We believe style starts in the details. Which means a morning spent helping fashion's-finest pair the perfect shade of OPI nail lacquer with a matching Jawbone UP band was an ideal way to kick off New York Fashion Week!
On Wednesday, we teamed up with Jawbone (the world leader in wearable tech), Bauble Bar & Glamsquad to celebrate the launch of Jawbone's new UP2 & UP3 fitness bands. From the juice bar to the OPI mani bar, this interactive event was all about color!
We hand selected 10 classic OPI shades to complement the 10 new UP band colors, so guests left with manis and bands that were totally twinning. The Bauble Bar babes helped girls "#StyleUp" their band into arm parties, while the Glamsquad got everyone's hair looking runway-ready!
To see more from this event, be sure to stalk the hashtag: #StyleUp. And to follow our journey through New York Fashion Week, follow #OPINYFW!