Pro Tips
Tried, Tested, Trusted – Why you should buy from OPI Pro
Founded over 40 years ago, OPI’s iconically shaped bottles and on trend colour collections are known and loved across the globe! Here’s 7 things, we bet you didn’t know about OPI.
1. Rich heritage and history
Originally founded as a dental supply company in North Hollywood, OPI started it’s nail journey in 1981 with Suzi Weiss Fischmann and her brother in law George Schaffer teaming up to create a product specifically formulated for nails after noticing manicurists were buying dental adhesive to use as acrylics.
Soon after, Suzi’s love of colour led to the creation of the beloved lacquer formulation that we still know today.
2. #1 salon brand worldwide
For over 40 years, OPI has been the no1 global salon brand and sold in over 100 countries thanks to the continuous focus on providing high-quality products and services as well as on trend shades and innovation.
3. Distinctive bottle shape and memorable shade names
The trademarked OPI bottle is so globally recognisable it is featured at the U.S. Patent & Trademark Office alongside the Coke bottle.
Each year, OPI creates 50+ new shades, each with unique and memorable shade names that tie back to fond memories, communicate feelings, capture imaginations, or simply tell a story.
Big Apple Red is OPI’s #1 selling shade, holding the #1 slot for over 10 consecutive years.
4. High quality products and services
Each product launch is planned and tested for many years to ensure full product efficacy and compliance before launch.
OPI prides itself in high quality performance and heavily pigmented nail products across 5 systems (Lacquer, Nature Strong, Infinite Shine, GelColor, Powder Perfection).
The ProSpa skincare range is formulated with cupuacu superfruit containing 9 essential fatty acids that provides unparalleled moisture and anti-ageing effects. Plus white tea extracts that help prevent breakdown of collagen and elastin, resulting in younger looking hands and feet.
5. Complete 3-step system for optimal results
OPI’s colour systems perform best when used as part of the 3 step system – Base coat, colour, top coat. For OPI GelColor, the product formulation has been designed to be perfectly calibrated under the light settings of the OPI Star Light Gel Lamp.
We always recommend buying into the full system for best application and removal results.
6. Dedicated, full-time education team
Our qualified education team provides free and paid training and education classes across UK&I. These include product how-to’s, launch events, nail art techniques as well as business tips on how to drive salon revenue, build your business reputation and provide the best customer experience.
7. OPI Nail Bosses
The OPI Nail Boss community are a network of inspirational nail experts who share their love of the craftmanship and magic of the nail industry as well as the OPI brand on social media. As a member of the exclusive Nail Boss community, you receive exclusive access to new OPI launches and collections, are frequently gifted, given editorial opportunities, access to events and so much more!
8. Our loyalty programme is live!
And there’s more… The new OPI VIP app is live and provides you exclusive discounts and rewards loyalty.
9. OPI supports the Federation of Nail Professionals
OPI proudly supports the Federation of Nail Professionals, a not for profit organisation with the primary focus of supporting and raising the standards of practice, education, knowledge and development for nail professionals across the UK. The Federation collaborates with HABIA, the British Beauty Council and BABTAC on several projects and provides representation for the nail industry at Government level.
Follow us on our Instagram account @OPINailsUK and @OPIUKI_Pro and share your nailfies with #OPI for the chance to be featured, and if you’re really #OPIObsessed sign up for emails to be the first to know about new collections and exclusive events.
