Why OPI?

Tried, Tested, Trusted – Why you should buy from OPI

Founded over 40 years ago, OPI’s iconically shaped bottles and on trend colour collections are known and loved across the globe! Here’s 7 things, we bet you didn’t know about OPI.

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1. Rich heritage and history

Originally founded as a dental supply company in North Hollywood, OPI started it’s nail journey in 1981 with Suzi Weiss Fischmann and her brother in law George Schaffer teaming up to create a product specifically formulated for nails after noticing manicurists were buying dental adhesive to use as acrylics. Soon after, Suzi’s love of colour led to the creation of the beloved lacquer formulation that we still know today.
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2. #1 salon brand worldwide

For over 40 years, OPI has been the no1 global salon brand and sold in over 100 countries thanks to the continuous focus on providing high-quality products and services as well as on trend shades and innovation.
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3. Distinctive bottle shape and memorable shade names

The trademarked OPI bottle is so globally recognisable it is featured at the U.S. Patent & Trademark Office alongside the Coke bottle. Each year, OPI creates 50+ new shades, each with unique and memorable shade names that tie back to fond memories, communicate feelings, capture imaginations, or simply tell a story. Big Apple Red is OPI’s #1 selling shade, holding the #1 slot for over 10 consecutive years.

4. High quality products and services

Each product launch is planned and tested for many years to ensure full product efficacy and compliance before launch. OPI prides itself in high quality performance and heavily pigmented nail products across 5 systems (Lacquer, Nature Strong, Infinite Shine, GelColor, Powder Perfection). The ProSpa skincare range is formulated with cupuacu superfruit containing 9 essential fatty acids that provides unparalleled moisture and anti-ageing effects. Plus white tea extracts that help prevent breakdown of collagen and elastin, resulting in younger looking hands and feet.

5. On Trend Nails with OPI

OPI is always on top of the latest nail trends to enable you to have your nails looking tip-top every season. Hailey Bieber’s glazed donut manicure that went viral all summer? You saw it here first! It was achieved using all OPI products by Bieber’s nail pro @NailsByZola.

6. Harriet Westmoreland is our Global Brand Ambassador

Influential nail artist Harriet Westmoreland has been appointed as Global Brand Ambassador for OPI! She is known for creating red carpet nail looks with a style described as modern, minimal and meticulous. She describes becoming our Global Brand Ambassador as her biggest achievement to date and “a dream come true”.

7. #AskForOpi

Always #AskForOPI when visiting the salon. To ensure best results, always insist on the 3 step system: OPI Base Coat, OPI Colour, OPI Top Coat. Did you know our product formulation is been designed to be perfectly cured under the light settings of the OPI Star Light Gel Lamp.

Follow us on our Instagram account @OPINailsUK and share your nailfies with #OPI for the chance to be featured, and if you’re really #OPIObsessed sign up for emails to be the first to know about new collections and exclusive events.